“Using the Deeper Dimensions of Jain Ahiṃsā to Shed Light on Dairy’s Humane Hoax“ by Christopher Jain Miller, Ph.D. “Honor Killing: Spirituality Bypass and False Faith in Do-It-Yourself Slaughter“ by Cogen Bohanec, Ph.D. “Modern Foodie Culture: A Celebration of Violence“ by Robert C.

“Humane Myths and Media: The Reproduction of Speciesism in Mainstream U.S.

“‘Humane Eggs’ and ‘Happy Wings’: A Look Behind the Labels“ by Karen Davis, Ph.D. “Kindred Spirits of Commodified Objects?: Disconnection and Perception in the Humane Hoax“ by Dr. “Corrupting the Language of Animal Welfare” by Devatha P. “The Ethical Vegetarian Myth“ by Sailesh Rao & Lisa Barca, Ph.D. “A Fox Guarding the Henhouse: Can Animal Agriculture Reform Itself?” by Matthew Chalmers “New and Improved?: Deconstructing the Narrative of So-Called Better Meat” by Robert Grillo the Planet: The Failed Attempt to Greenwash Animal Farming” by Nicholas Carter, M.A. “Greenwashing a Bloody Business: The Planet Can’t Survive ‘Sustainable’ Animal Farming” by Lorelei Plotczyk, M.B.A. “Reinforcing Rationalizations and a Rooster” by Hope Bohanec “Murder, She Wrote: Legitimating the Meat Economy with ‘Femivorism’” by John Sanbonmastu, Ph.D. “The Terrible Truths of Backyard Chicken Farming” by Alastor Van Kleeck, Ph.D. The Humane Hoax will leave the reader questioning everything that they have been conditioned to believe as consumers. Among other timely topics, we will explore how the humane hoax intersects with feminism, environmentalism, how it is represented in the media, and the affects it has on human and non-human communities alike. The Humane Hoax features a range of engaging and thought-provoking essays from eighteen notable experts who are at the forefront of this marketing and societal shift, chronicling every aspect with in-depth analyses and intellectual rigor. In the absence of accurate information, it has never been more important to educate people on the realities behind the industry lies, and people are hungry for the truth. As consumers become increasingly aware of the animal agriculture industry’s cruelty and environmental devastation, clever industry marketers are adapting with alternative “humane” and “sustainable” labeling and marketing campaigns.

Living Lively by Haile Thomas